salesforce certified app builder winter 18 release exam

If email address, each email address can only exist once.Subscriber Key: a unique identifier for a subscriber.Subscriber & Data Management Key Concepts and Terminology Here’s what the Marketing Cloud Email Specialist exam grading breakdown looks like. Marketing Cloud Email Specialist certification exam topics and weighting Combine that with real-world application you can get by networking with people who use it regularly, and you’ve got yourself the golden ticket to passing.

The following guide includes all the things you should study as you’re preparing for the Marketing Cloud Email Specialist Certification exam from my Pardot-centric perspective.Īs always, hands-on practice is going to equip you with the experience and knowledge you need to pass the test. It was helpful to connect Marketing Cloud terminology to the Pardot terms I used on a daily basis in order to understand Marketing Cloud better without having the full-hands on experience that is necessary for this exam.Īs mentioned throughout this article, you should make sure you have a great understanding of Marketing Cloud and Email Studio by trying to get as much hands-on experience as possible, even if you don’t have access to an actual Marketing Cloud environment. For Pardot peeps dipping their toes in Marketing Cloudįor anyone else coming from Pardot when studying for this exam, I recommend also comparing concepts between the products. Between the Trailhead Simulator and many YouTube Marketing Cloud product demo videos, I was able to have a decent understanding of the Marketing Cloud environment and how to build and send an email through Email Studio. Fortunately, Salesforce Trailhead had just started using their Trailhead Simulator tool on Marketing Cloud modules.Įven though I couldn’t do anything in the simulator like I could with a regular Trailhead playground, it was still beneficial to get an actual look into Marketing Cloud when I didn’t have access otherwise. Getting hands-on Salesforce Marketing Cloud experienceĪs someone who has worked within Pardot their entire marketing automation career, I was in a unique position when I decided to start studying for this exam. So a word of caution, this isn’t something you can cram for the night before if you don’t have experience working inside the platform. And there are lots of nuances and specific features to understand before you can pass the test. Salesforce Marketing Cloud has robust capabilities. Earning the Salesforce Marketing Cloud Email Specialist Certification is the first step to becoming a full-fledged Marketing Cloud consultant.

Salesforce certified app builder winter 18 release exam